By controlling Bill's actions, the player experiences life from his highly abstracted point of view and explores the strange world of Zune where very few questions are answered without new ones being raised. As in life, there are a variety of endings to this man's experience, but not all of them are "fair" or based on Bill's actions alone.

This easy-to-play, but hard-to-fathom adventure takes traditional gaming elements such as puzzles, arcades and item-inventory strategies and twists them in ways designed to make the player question both the Zone of Zune's reality and the "reality" of interactivity in general.
  

The story unfolds in a nonlinear fashion. Imagine taking each characters' story, writing each one down on a piece of paper, tearing the sheets of paper, then then shuffling them like a deck of cards. The sequence of events is not important. Some scenes are fleeting and mysterious, only hinting at a larger story, a broader reality, outside of Bill's view. Some scenes may repeat, thus creating a sense of deja vu for Bill. Some scenes may never be seen during the course of playing the entire game. And although Bill cannot control the flow of reality swirling around him, he can alter it through his actions, with certain global events carrying over from scene to scene.
  

More detailed information comes from bits of print: written notes, signs in the city, tattered pages from a dumpster, etc. This information suggests that any number of conspiracies might be unfolding behind the scenes. Some of the many theories are: we're brainwashed; we're guinea pigs; we're really dead; we're really aliens; the air and food is laced with drugs; subliminal messages control our minds; aliens have taken over Earth; Earth has a secret colony on Mars; Mars has a secret colony on Earth; the end of the world is coming, and the end of the world has already occured